Portfolio
From bold rebrands and fresh launches to sharp pitches and strategic roadmaps, I craft stories that move brands forward. I also bring ideas to life through podcasts and thought leadership that spark conversation and connection.
Played a key strategic role in launching OneCanopy from the ground up, leading branding, marketing, operations, and initial team hiring to launch Brinkman’s first reforestation-focused venture.
Produced and launched the company’s first-ever podcast, from concept and content planning to recording, editing, and distribution. Developed episode themes, coordinated guest speakers, and managed production logistics. Ensured alignment with brand voice and strategic goals to create engaging, thought-provoking content that built audience connection and credibility.
Led creation of high-impact proposals and pitch materials, including content development, visual layout, and coordination across teams. Crafted compelling narratives, designed custom slide decks and collateral, and developed tailored talking points to support executive and business development teams in securing new opportunities.
Led end-to-end development of a full corporate rebrand, including brand strategy, messaging framework, visual identity system, website redesign, internal and external rollout plans, updated collateral and templates, and launch campaign. Oversaw cross-functional coordination across creative, executive, and operational teams to ensure alignment and adoption.
Facilitated and championed the strategic planning process, coordinating executive work sessions to align on vision, priorities, and key initiatives. Translated strategic objectives into actionable plans, ensured cross-functional accountability, and monitored execution to drive measurable progress across the organization.
Authored and placed thought leadership articles and columns on behalf of the executive team, aligning content with strategic messaging and industry trends. Managed start-to-finish process from topic development and ghostwriting to editing and publication in reputable industry outlets, strengthening brand credibility and executive visibility.
