Corporate
Rebrand
Led end-to-end development of a full corporate rebrand, including brand strategy, messaging framework, visual identity system, website redesign, internal and external rollout plans, updated collateral and templates, and launch campaign. Oversaw cross-functional coordination across creative, executive, and operational teams to ensure alignment and adoption.
Oversaw full video production from concept to final cut: led scripting, storyboarding, and creative direction to ensure alignment with brand and message. Managed speaker coordination, guided on-camera delivery, and collaborated with designers and editors to bring the vision to life. Maintained creative control throughout to ensure consistency, clarity, and impact.
Led creation of comprehensive brand guidelines to ensure consistency across all touchpoints. Defined visual and verbal identity standards including logo usage, typography, color palette, tone of voice, and brand application. Collaborated with creative and executive teams to align on vision, and oversaw rollout and training to drive adoption.
​Developed and executed a full-scale rebrand launch plan, including internal alignment, external communications, rollout timeline, asset deployment, and campaign strategy. Coordinated cross-functional teams to ensure seamless implementation across channels, and managed launch events, training, and stakeholder engagement to drive awareness and adoption.
