New Brand Launch
Played a key strategic role in launching OneCanopy from the ground up, leading branding, marketing, operations, and initial team hiring to launch Brinkman’s first reforestation-focused venture.
Produced flagship video for OneCanopy’s brand launch, shaping the narrative from the ground up. Led concept development, scripting, and storyboarding to align with the brand’s mission and visual identity. Directed on-site production, coordinated speakers and interviews, and oversaw editing to ensure a compelling, high-impact final product that anchored the broader launch campaign.
Led internal and external communications for the launch of OneCanopy, crafting messaging that introduced the brand’s mission, vision, and market position. Developed launch announcements, press materials, executive talking points, and internal templates. Ensured consistency across channels - email, web, social, and media - and coordinated timing and delivery to build momentum and unify stakeholder understanding.
Led the strategic development of a new brand name and identity, guiding cross-functional collaboration through research, audience testing, and creative exploration. Managed trademark coordination with legal to ensure name availability and protection. Oversaw the transition from concept to execution, building a distinctive and legally sound brand ready for market launch.
Spearheaded execution of the ongoing marketing plan, translating strategy into action across digital, content, PR, and events. Managed timelines, budgets, and cross-channel coordination to ensure consistent brand presence and performance. Monitored results and optimized tactics to drive engagement, awareness, and growth.