Podcast
Production
Produced and launched the company’s first-ever podcast, from concept and content planning to recording, editing, and distribution. Developed episode themes, coordinated guest speakers, and managed production logistics. Ensured alignment with brand voice and strategic goals to create engaging, thought-provoking content that built audience connection and credibility.
Created the brand identity for the corporate podcast, defining its name, positioning, visual elements, and tone of voice. Aligned branding with broader company strategy to ensure cohesion and recognition. Crafted a distinct look and feel that supported audience engagement and reinforced the podcast’s role as a trusted thought leadership platform.
Developed and executed integrated paid and organic social media strategies to drive brand awareness, engagement, and conversion. Created content calendars, managed ad campaigns, and optimized performance across platforms. Aligned messaging with broader marketing goals while leveraging analytics to refine tactics and maximize ROI.
Oversaw technical production and streaming logistics to ensure seamless delivery across all platforms. Managed setup, encoding, and platform integration for pre-recorded content. Troubleshot issues in real-time, maintained quality control, and ensured a reliable viewer and listener experience.
